Truveo is a search engine for Web video, based in San Francisco and operated by Oath Inc. Truveo was founded in 2004 by Timothy Tuttle and Adam Beguelin.[1] Truveo launched its first commercial video search service in September 2005.[2] Truveo was acquired by AOL in January 2006.[3] The name Truveo is a combination of the modern French verb trouver (meaning "to find") and the Latin term video (meaning "I see").

Truveo, Inc.
Type of businessSubsidiary of Oath Inc.
Type of site
Video search engine
Available inMultilingual
San Francisco, California
United States
Founder(s)Timothy Tuttle
Adam Beguelin
Key peoplePete Kocks
Arnaud Mauvais
Moninder Jheeta
Kaveh Nafissi
Brett Barros
George Kola
Current statusInactive

In addition to operating its own search engine at, Truveo powers video search on hundreds[4] of websites including Microsoft websites, Sports Illustrated, Brightcove, CBS Radio websites, Qwest, CNET, CSTV, Excite, Flock, Infospace, Kosmix, Netvibes, Pageflakes, Widgetbox, and others.[5][6][7]

Truveo claims to be one of the largest and most widely used video search engines, indexing over 600 million videos and reaching 75 million unique visitors every month across all websites it powers.[8][9][10] As of March, 2008, the Alexa traffic ranking for the website alone was about 600.[11]

In 2008, Pete Kocks, Truveo's chief architect took over as general manager of Truveo. In December 2010, Truveo launched a new version of video search that included:

  • TV Show search: An index of television shows linked to episodes and clips available on the web.
  • Movie search: An index of movies linked to places to purchase, rent, or stream movies on multiple sites.
  • Music video search: An index music artists linked to music videos featuring those artists on the web.
  • Celebrity search: An index of celebrities linked to videos in which they appear.

The celebrity search feature uses a novel approach of detecting a person's vocal fingerprint to find when celebrities appear online. An overview of the technology is provided in this video.

As a Web-wide video search engine, Truveo competes with Google Video, Bing Video, and Blinkx among others. The site claims that its web crawling technology can find more videos and better metadata than conventional web crawlers for video.

As of 2018, the website redirects to Yahoo!.


  • Spring 2004: Truveo was founded by Timothy Tuttle and Adam Beguelin.
  • September 2005: Truveo launches the first version of its Web-wide video search engine.[2]
  • January 2006: Truveo is acquired by AOL.[3]
  • Spring 2006: Truveo powers video search on AOL websites including AOL Video and AOL Search.[12]
  • September 2006: Truveo powers video search on Microsoft websites.[13]
  • September 2006: Truveo launches Developer Program and offers open APIs to developers worldwide.[14]
  • June 2007: Truveo reaches nearly 40 million monthly unique visitors and is adopted by hundreds of new partners.[15]
  • August 2007: Truveo relaunches the website.[16][17][18]
  • Fall 2007: Truveo expands internationally into 16 countries.[19][20]
  • January 2008: Truveo grows to reach 50 million monthly unique visitors and expands index beyond 100 million videos.[8][9][10]
  • June 2008: Truveo launches its new website.
  • December 2008: Truveo grows to reach over 73 million monthly unique visitors (source: comScore) and expands index beyond 300 million videos.
  • June 2009: Truveo launches its new website.[21]
  • June 2010: Truveo launches new Facebook app that includes recommendations based on what your friends like.[22]
  • December 2010: After 2 years in development Truveo launches new video search engine including: video search, TV Show search, movie search, music video search, and celebrity search that uses voice recognition.

International address

Country/Region Websites Language
 Australia English
 United States English


  1. About Truveo, by Truveo, Inc., retrieved on March 25, 2008.
  2. Truveo - Video Search, by Michael Arrington, TechCrunch, September 21, 2005.
  3. AOL Acquired Video Search Engine Truveo, by Greg Sandoval, CNet, January 10, 2006.
  4. Awesome: AOL's Truveo Launches New Video Destination Page for "All the Video on the Web", by Andy Plesser, Beet.TV, August 16, 2007.
  5. CBS Radio Pacts With AOL's Truveo, by Katy Bachman, Mediaweek, November 28, 2007.
  6. AOL's Truveo Builds Video Search Network With 40 Million Users, by Greg Sterling, Search Engine Land, June 20, 2007.
  7. Truveo Unlocks Sports Videos From SI Vault Archived 2008-03-23 at the Wayback Machine, by David Utter, WebProNews, March 22, 2008.
  8. Truveo Index Hits 100 Million Videos, by Greg Sterling, Search Engine Land, January 4, 2008.
  9. Truveo Aims for A Billion Indexed Videos Archived 2008-03-09 at the Wayback Machine, by David Utter, WebProNews, January 3, 2008.
  10. AOL's Greatest Hits, by Kate Rockwood, Fast Company, April 2008.
  11. - Traffic Details from Alexa, Alexa, retrieved on March 25, 2008.
  12. AOL Set to Roll Out New Services, CNN Money, February 20, 2006.
  13. Microsoft Upgrades Live Search Offerings Archived 2006-10-16 at the Wayback Machine, by Chris Sherman, Search Engine Warch, September 12, 2006.
  14. AOL Opens Video Search Engine to Developers, by Carline McCarthy, CNet, September 18, 2006.
  15. Truveo Growing 50% Per Month, Says Video Search Becoming More Important, by Michael Arrington, TechCrunch, June 19, 2007.
  16. AOL Relaunches Truveo Video Search Site, by K.C. Jones, InformationWeek, August 17, 2007.
  17. Truveo Video Search Is Well Worth Patience, by Katherine Boehret, The Wall Street Journal, August 22, 2007.
  18. Truveo: A Better Way to Find Video Archived 2008-03-10 at the Wayback Machine, by Harry McCracken, PC World, August 16, 2007.
  19. AOL Takes Truveo Video Search Worldwide Archived 2008-04-03 at the Wayback Machine, by Jeremy Kirk, InfoWorld, October 31, 2007.
  20. Video Search Engine Truveo Expands To More Countries, by Greg Sterling, Search Engine Land, December 11, 2007.
  21. AOL's Truveo relaunches as improved video search destination, by Greg Sterling, Search Engine Land, Jun 25, 2009 at 10:10am ET
  22. Truveo launches video search app on Facebook Archived 2010-06-14 at the Wayback Machine by Mark Walsh, June 10, 2010, 10:21 PM
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