Tracy Reed (writer)
The series debuted in 1988, and was played out in online chat rooms, emails and traditional narrative. The series also went by the name The AppleLink Serial and The PC-Link Serial on those services before they were all unified under the AOL brand when Quantum changed its name. After each week's chapter was published, users wrote to author Reed suggesting how they could be part of the story. Each week Reed chose one to a handful of users on each of the three services and wrote them into the story, depicting how they interacted with the fictional characters. The project was personally greenlighted by AOL Marketing VP (later President) Steve Case and produced by Kathi McHugh.
Later titles, the most famous of which was The Spot added photos and video to the stories, and introduced the advertising-supported model that became standard during the Internet dot-com boom. Reed's work also is a building block in the development of Alternate reality games.
- Meg Swaine Career Building Through Alternate Reality Gaming New York: Rosen Pub, 2008. p. 7 "the writer, Tracy Reed, adapted the story to the input of the readers, thereby making them contributors to it. Within three months, it was the highest-ranking text segment of AOL"
- Sausalito Electric Theatre Announces Premiere of Tracy Reed's Interactive Drama "The Koi Pond" Archived 2010-06-07 at the Wayback Machine Sausalito Electric Theatre Company, April 29, 2010. "The interactive piece became the #1-rated special feature on the AOL systems" Accessed April 30, 2010
- "'The Koi Pond' by Tracy Reed is a completely new kind of Interactive Theatre that takes place on the Net." Archived 2010-06-07 at the Wayback Machine Sausalito Electric Theatre Company, Accessed April 30, 2010