Strawberry Shortcake (2003 TV series)

Strawberry Shortcake is an American direct-to-video animated series produced by DIC Entertainment Corporation and American Greetings based on the franchise of the same name that debuted in March 2003. The series consists of 44 episodes, plus one short and one movie. Part of the series was broadcast on television including by HBO and HBO Family, and in broadcast syndication. None of the voice actors from the 1980s Strawberry Shortcake animated specials returned to reprise their roles, with producers instead opting for younger and lesser known voice actors.

Strawberry Shortcake
GenreAnimated series, E/I
Created byThose Characters From Cleveland
American Greetings
Developed byDIC Entertainment
Theme music composerAndy Street, Judy Rothman Rofe
Opening themeStraw Buh-buh-buh-buh-berry Shortcake by Peter Lurye (uncredited), Performed by Sandy Howell (Raye) (uncredited)
Ending themeStraw Buh-buh-buh-buh-berry Shortcake (Instrumental)
ComposersAndy Street, Judy Rothman Rofe, Nick Brown, Sandy Howell
Country of originUnited States
Original languageEnglish
No. of seasons4
No. of episodes22 (40 segments) [1]
Executive producersAndy Heyward
Michael Maliani
Kathy McConaughy
Mike Brown
ProducerKarren Brown
Running time45 Minutes[2]
Production companiesAmerican Greetings
DIC Entertainment Corporation[lower-alpha 1]
DistributorDIC Entertainment
20th Century Fox Home Entertainment
Picture formatNTSC 480i
Audio formatStereo sound
Original releaseMarch 11, 2003 (2003-03-11) 
September 11, 2008 (2008-09-11)[3]
Preceded by1980s Strawberry Shortcake specials
Followed byStrawberry Shortcake’s Berry Bitty Adventures (2010)

To coincide with the series' reboot in 2009, the 2003 series was succeeded by Strawberry Shortcake's Berry Bitty Adventures in 2010.

Release information

Home Video

20th Century Fox Home Entertainment began releasing the series direct-to-video in the United States beginning in March 2003. The first few episodes were released on both DVD and VHS, and bundled with certain toys; later episodes are DVD-only. They are also available on VideoCD through various fourth party licensees in South-East Asia and in certain other markets. The first four videos contain only one story but run for twice the length of subsequent episodes.

From Season 2 onwards, the DVDs and VHS's are presented as "compilations" in which Strawberry recounts the featured adventures using her "remembering book" or for Season 4, showcases the featured stories as simple flashbacks.

22 Volumes (1 including the movie) have been released for the series overall.

United States

In the United States, although promoted as a Direct-to-Video series, the series did air on television as well.

In late-2003, Season 1 gained one-off airings on HBO and HBO Family. [4]

In September 2006, shortened Season 1 and Season 2 episodes aired on Mondays within the Program B slot (which mainly aired on The CW affiliates) of the DIC Kids Network Syndicated block. It would then gain a slot on the KEWLopolis block on CBS in September 2007, with the addition of Season 3 episodes. Season 4 has never aired on television in the United States and remains exclusively on DVD and digital download.


In international markets, DIC pre-sold the series to GMTV in the United Kingdom and Fox Kids Europe in some European territories in 2004.[5] In 2008, DIC pre-sold the series to more broadcasters including M6, Canal J and Tiji in France, Tiny Pop in the United Kingdom and Mediaset in Italy.[6] Season 1 episodes are broadcast as two parts instead of being shortened, doubling the episode count to eight.

From Season 2 onwards, the episodes are presented individually on the TV broadcasts rather than being compilations, although this depended on the broadcaster (e.g., Disney Channel Asia aired the first four episodes as two-parters),.

Some networks, like GMTV and Minimax in CEE aired Season 1 uninterrupted as one, full-length part akin to the DVD releases, while Season 2 onwards are broadcast exactly like on the DVDs with the compilation format.

Shorts and PSAs

A five-minute Strawberry Shortcake short, "Growing Better All the Time", is available exclusively in the Care Bears: Daydreams DVD (released October 14, 2003) as a bonus feature. Numerous scenes from the short were used in the 2000s (decade) series' second opening sequence, and the song from the short was released on the "Strawberry Jams" CD.

Apart from that, a Public Service Announcement for the ASPCA was produced and aired in the US. The PSA features Strawberry Shortcake talking about the basics of pet ownership.


Sarah HeinkeStrawberry Shortcake
Rachel WareAngel Cake
Samantha TribaGinger Snap
Dejare BarfieldOrange Blossom
Daniel CanfieldHuckleberry PieSeasons 1
James StreetSeasons 2-4
Nils HaalandPupcake the Dog
Sarah KoloskyCustard the CatSeason 1
Anna JordanSeasons 2-4
Katie LaboskyApple Dumplin'
Hannah KosloskyHoney Pie Pony
Jerry LongeLicorice Whip
Ryle SmithRaven
Rebecca NoddlePeppermint Fizz
Pam CarterSea Beast
Susan CollinsPapaya Parrot
Abbey LeibSeaberry Delight
Melissa DeniCoco Calypso
Laura GrimmRainbow Sherbet
Bianca HeywardBlueberry Muffin
Mark BennettThe Singing Lounge Lizard
Susie Baer CollinsFairy Queen
Caroline lliffCrepes Suzette and Tangerina Torta
Haley Hyden-SofferRaspberry Torte
Marissa MalianiTea Blossom
Laura MarrSherry Bobbleberry
Theresa SindelarPeriwinkle and Fairy #2
Cork RamerPurple Pie Man
Bridget RobbinsSour Grapes
Mary WaltmanLemon Meringue
Andrea WareMargalo


Game Boy Advance Video

Majesco has also released Strawberry Shortcake episodes as a Game Boy Advance Video cartridge:

Strawberry Shortcake Volume 1
  • Meet Strawberry Shortcake
  • Spring for Strawberry Shortcake
Note: The episodes released on Game Boy Advance Video are the 22-minute edited broadcast version of the episodes (some markets show these episodes as a two-part series without cutting off scenes instead), unlike the video versions which are 45 minutes in length each. Presumably this decision was made to keep the costs of producing the cartridges down (as the need for higher density memory chips would drive the cost of the cartridge up). As a result, two songs and a significant number of scenes from "Meet Strawberry Shortcake", as well as two songs and half of the scenes from "Spring for Strawberry Shortcake" were missing from the GBA Video release if compared to the other videos. Also notable is that the song Friendship Grows Like a Flower was shortened.


  1. Season 1 featured 4 single 45-minute episodes (which when aired on TV, air as two part series or are shortened to 22 minutes, which don't apply here), while Seasons 2-4 featured two related 22-minute segments which were shown in a "Compilation" format (which are also separated when aired on TV). A promotional 5-minute short episode was also made, but doesn't count as an official episode.
  2. The segments, when separated, air for 22 Minutes.
  3. The date listed is when the final episode: "Lights... Camera..." aired in Asia. In the show's home country of the United States, the final DVD for the series - Berry Brick Road, containing the last two episodes, was not released until March 6, 2012. Season 4 never aired on television in the United States
  1. Animation outsourced to Hong Ying Universe Company Limited.
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