Red by HBO

Red by HBO (formerly Screen Red, but simply known as Red) was a Southeast Asian pay television movie channel. It was a joint venture between HBO Asia and the Hong Kong studio Mei Ah Entertainment. Launched in 2010, the channel focused primarily on films from Asian countries, all of which are presented in their original language and with localized subtitles available.[1] The channel was unlike most HBO networks in that it carried advertising.

RED by HBO
Screen RED (logo).jpg
CountrySingapore
Malaysia
Philippines
Thailand
Indonesia
Vietnam
Broadcast areaAsia (except Hong Kong)
HeadquartersLorong Chuan New Tech Park, Singapore
Programming
Language(s)Korean
Japanese
Chinese
English
Malay
Filipino
Bahasa Indonesia
Picture format1080i HDTV
(downscaled to 480i/576i 16:9 or letterboxed for the SDTV feed)
Ownership
OwnerHBO Asia Pte. Ltd.
(WarnerMedia International)
Sister channels
History
Launched12 April 2010; 11 years ago (2010-04-12)
Closed1 October 2019; 23 months ago (2019-10-01) (Unifi TV feed, Malaysia)
1 July 2021; 2 months ago (2021-07-01) (Asia)
5 July 2021; 2 months ago (2021-07-05) (South Korea)
Former namesScreen RED (2010-2015)

In October 2015, the channel rebranded as Red by HBO. The rebranding signified a widening in the channel's scope to cover all of Southeast Asia (in addition to China, Japan, and South Korea); and a new on-air appearance meant to evoke contemporary interpretations of Asian imagery.[2]

On 1 July 2021, Red by HBO was discontinued throughout Asia, with the last film aired The Garden of Evening Mists. In Philippines, Tap Movies was launched on September 20, 2021 with (Ch.50)SD and (Ch.215)HD channels.[3]

ReferencesEdit

  1. ^ "Red Screen Re-Branding Becomes Red By HBO" (in Indonesian). JarkartaKita. 1 October 2015. Retrieved 4 December 2018.
  2. ^ "Screen Red is now simply Red". Manla Standard. Retrieved 27 April 2016.
  3. ^ https://www.contentasia.tv/user/login?destination=/news/warnermedia-drop-asian-entertainment-channel-red-hbo-seven-southeast-asian-markets