One by AOL

One by AOL, formerly known as Millennial Media, is an advertising company that places display ads on mobile devices (mobile marketing).

One by AOL
TypeSubsidiary
IndustryMobile advertising & Monetization
Headquarters
Baltimore, Maryland, USA
Area served
Worldwide
Key people
Tim Mahlmann (President)
Seth Demsey (CTO)
Number of employees
601 (January 23, 2014)
ParentAOL
Websitehttp://www.onebyaol.com/

HistoryEdit

One by AOL was founded as Millennial Media in May 2006 by Paul Palmieri and Chris Brandenburg.[1][2] The company received $64.8M in funding between 2007 and 2011 from venture capitalists,[3][4][5] and went on to acquire several companies, including TapMetrics in 2010,[6] Condaptive in 2011,[7] Jumptap in 2013,[8] and Nexage in 2014.

In January 2012, Millennial Media filed with the SEC for an initial public offering of its common stock,[9] and the company was first listed in March 2012.[9]

On January 27, 2014, Palmieri stepped down from his position and was replaced by Michael Barrett.[10]

On September 3, 2015, AOL agreed to buy Millennial Media for US$238 million.[11] On October 23, 2015, AOL completed the acquisition, and changed the name to ONE by AOL. [12]

ReferencesEdit

  1. ^ Edit Staff. "Mobile Ad Firm Millennial Media Gets $16 Million Funding". gigaom.com.
  2. ^ "CTO Chris Brandenburg to leave Millennial Media post-Metaresolver acquisition". Technical.ly.
  3. ^ "PE HUB » Millennial Media Raises Series A". PE HUB.[permanent dead link]
  4. ^ "Millennial Media scores $15 million in Series B". FierceMobileIT. Archived from the original on 2011-01-07.
  5. ^ "Mobile Ad Network Millennial Media Raises $27.5 Million to Fight Apple and Google". AllThingsD.
  6. ^ "Mobile ad network Millennial Media acquires analytics firm TapMetrics - VentureBeat - Deals - by Devindra Hardawar". venturebeat.com.
  7. ^ Leena Rao. "Millennial Media Acquires Mobile Data Startup Condaptive". TechCrunch. AOL.
  8. ^ "Millennial Media Signs Definitive Agreement to Acquire Jumptap" (Press Release). The Wall Street Journal. August 13, 2013.
  9. ^ a b Leena Rao. "Mobile Ad Network Millennial Media Prices IPO At $13 Per Share". TechCrunch. AOL.
  10. ^ "Michael Barrett Is New CEO At Millennial Media, Palmieri Leaves". AdExchanger.
  11. ^ "AOL Confirms It Is Buying Millennial Media In $238M Deal To Expand In Mobile Ads". TechCrunch.
  12. ^ "AOL Completes Acquisition of Millennial Media". Nasdaq.