My Local

  (Redirected from Morrisons M Local)

My Local was a chain of 130 convenience shops in the United Kingdom.

MLCG Limited
My Local
TypePrivate
IndustryConvenience shops
FoundedSeptember 2015
FounderMike Greene
DefunctJuly 2016
FateAdministration
HeadquartersSouthampton, UK
Area served
United Kingdom
Key people
Mike Greene (Chief Executive)
ParentGreybull Capital LLP
Websitewww.mylocal.uk.com

Funded by the private equity house and turnaround specialists Greybull Capital, My Local was formed in 2015 to acquire Morrisons struggling chain of M Local convenience shops with a view to bringing the shops into profitability.

My Local was founded and run by Mike Greene, a convenience shop veteran who was critical of how Morrisons had run the shops and boasted of his ability to turn them around,[1] bragging that the chain would be profitable in its first year.[2]

Under Greene's leadership, sales at the My Local shops collapsed as customers defected to rivals, citing My Local's poor produce, high prices and lack of availability.[3]

Sales at My Local were significantly down on the levels achieved when the shops were run by Morrisons. As a result in February 2016, less than four months after it began trading, My Local was forced to appoint KPMG to review the options for the struggling chain and began a process of selling off a number of its few profitable sites to competitors.[4]

My Local went into administration on 29 June 2016.[5]

HistoryEdit

Morrisons M localEdit

 
Morrisons M local, Church Street, Liverpool

In September 2010, Morrisons announced that it would operate a number of smaller shops to be called M local (later Morrisons M local) in major cities such as Birmingham, Manchester, Cardiff and Bristol. These shops would have a similar format to small Tesco Express and Sainsbury's Local shops, but include a wider range of ready-to-eat hot food such as pastries, coffee, rotisserie and porridge, as well as also having a salad bar. Items would be stocked from nearby Morrisons superstores and shoppers would also be able to order foods in, including fresh meat and fish.[6] The first Morrisons M local shop opened in Ilkley, West Yorkshire in 2011.[7]

A distribution centre in Feltham, West London was acquired to provide a distribution network to the shops in London and the South East where there are fewer superstores.[8]

Around 70 shops were opened by the end of 2013, which was boosted by the purchase of seven Jessops and 49 Blockbuster premises from administrators.[9] On 26 February 2013, a further six HMV shops were acquired from administrators.[10]

In November 2014, Morrisons announced that six unprofitable convenience shops would close, and the roll-out of the convenience shop chain would be slowed, as a batch of 40 sites would no longer be bought.[11]

Morrisons announced the closure of a further 23 loss-making M local convenience shops in March 2015.[12]

My LocalEdit

 
My Local, the Headrow, Leeds

In September 2015, Morrisons announced the sale of its 140 M Local shops to Mike Greene and Greybull Capital, to be re-branded as My Local, for £25 million.[13] Wm Morrison Supermarkets plc sold its wholly owned subsidiary Wm Morrison Convenience Stores Limited on 26 October 2015 to MLCG Limited. Nisa would supply the new chain, in a five-year, £1 billion deal, and the shops were re-branded as My Local at the same time.[14] My Local also announced it would be re-opening 10 former M local shops that Morrisons had previously shut.[1]

Disastrous sales at My Local under Mike Greene's leadership meant that only one of the 1 closed site was re-opened under the My Local banner.

In February 2016 MLCG engaged KPMG to review the options available to the company. It was decided that cost savings were required, combined with a significant uplift in revenue.

In March 2016, it emerged that My Local was in talks with The Co-operative Group about a potential asset swap. My Local could purchase up to 40 former Somerfield shops, and in return, the Co-op would purchase a handful of existing My Local branches.[15]

In June 2016 it was rumoured that the owners of My Local had called in KPMG for emergency help, the plan being that KPMG would help draw up last-minute plans, which included the company going into administration. This came just nine months after the company's creation, putting 2300 jobs at risk.[citation needed] Morrisons announced it would look to redeploy all of its former employees affected by the collapse of My Local in its shops. From 27 June, shops began to close, with all shops closed by 1 July.

Since the collapse of the My Local chain, seven shops have been sold to Blakemore Retail (Spar),[16] six to the Co-operative Group[17] and six to the Southern Co-operative.

See alsoEdit

ReferencesEdit

  1. ^ a b RetailVisionTV (2016-01-05), Mike Greene Meet the Boss Part Two: Retail Vision learns Greene's plans for the chain, retrieved 2016-09-06
  2. ^ "MyLocal Sale Plan Casts Doubt Over Future". Retrieved 2016-09-06.
  3. ^ Mannering, Robin. "My Local chief Mike Greene outlines new chain's ambitions". Retrieved 2016-09-06.
  4. ^ "MLCG Limited - Joint Administrators Proposal KPMG". www.insolvency-kpmg.co.uk. Retrieved 2016-09-06.
  5. ^ "My Local appoints administrators". Retrieved 2016-09-06.
  6. ^ "Insight Research - Global Convenience Store Focus - Morrisons opens third M-local convenience store". Globalcstorefocus.com. 16 January 2012. Archived from the original on 22 May 2013. Retrieved 17 March 2013.
  7. ^ "Morrisons challenges rivals with price promise at its new convenience stores". The Guardian. London. 8 July 2008. Retrieved 20 March 2015.
  8. ^ "Morrisons plans London DC for convenience stores". Logistics Manager. 6 September 2012. Archived from the original on 29 December 2013. Retrieved 17 March 2013.
  9. ^ "acquires Blockbuster stores for convenience expansion". Morrisons. Retrieved 17 March 2013.
  10. ^ "Morrisons acquires 6 HMV stores". Retail Gazette. 26 February 2013. Retrieved 17 March 2013.
  11. ^ "Morrisons closing six convenience stores". The Guardian. 27 November 2014. Retrieved 20 March 2015.
  12. ^ "Morrisons to close 23 stores as it posts £792m loss". The Daily Telegraph. 12 March 2015. Retrieved 8 May 2016.
  13. ^ "Morrisons sells its chain of convenience stores". BBC News. 9 September 2015. Retrieved 10 September 2015.
  14. ^ "Nisa to supply My Local in £1bn five-year deal". Convenience Shop. 10 September 2015. Retrieved 8 May 2016.
  15. ^ "My Local in talks to buy Co-operative Somerfield shops". The Daily Telegraph. 19 March 2016. Retrieved 8 May 2016.
  16. ^ http://www.conveniencestore.co.uk/news/blakemore-retail-snaps-up-seven-my-local-stores/539048.article
  17. ^ http://www.conveniencestore.co.uk/news/co-operative-group-acquires-six-stores-from-my-local/538628.article

External linksEdit