MTV Music (British and Irish TV channel)

MTV Music is a British pay television channel operated by ViacomCBS Networks UK & Australia. The brand was first launched in the UK and Ireland before launching in Australia, New Zealand, Italy, the Netherlands and Poland. Unlike other MTV Music channels, This channel offers subtitles on selected programmes.

MTV Music
MTV Music 2021 logo.svg
CountryUnited Kingdom
Broadcast areaUnited Kingdom, Ireland, Romania
Picture format16:9, 576i (SDTV)
Timeshift serviceMTV Music +1 (2016-2020)
OwnerViacomCBS Networks UK & Australia
Sister channels
Launched1 February 2011 (2011-02-01)
ReplacedMTV Shows
Virgin Media (UK)Channel 310
Virgin Media (Ireland)Channel 708
SkyChannel 350
TalkTalk TVChannel 536
BT TVChannel 536
PlusnetChannel 536


Viacom International Media Network announced the introduction of a non-stop music channel in January 2011. As the main MTV brand has deviated from its original purpose and increased competition from other music channels and online services, MTV addressed this issue by launching a new music channel MTV Music. The channel launched on 1 February 2011 in both the United Kingdom and Ireland.[1] The channel replaced MTV Shows.

On the 1 February 2011, on Sky UK and Sky Ireland, MTV and MTV Shows swapped positions in the EPG where MTV became part of the Entertainment channels and MTV Shows was moved to the Music channels and renamed MTV Music. MTV Shows programming was transferred to MTV, while MTV Music was dedicated to playing music videos, similarly like its sister channels MTV Base, MTV Classic, MTV Dance, MTV Hits, MTV Rocks and MTV Live.

MTV Music began broadcasting in widescreen in the UK & Ireland on 28 March 2012. On 15 February 2016, MTV Music +1 launched in the UK on Sky channel 358, replacing the standard-definition version of MTV Live HD. Following the closures of MTV OMG, MTV Rocks and Club MTV on 20 July 2020, MTV Music broadcasts a weekly chart based on MTV Rocks programming on Sundays. The timeshift channel also closed as part of this change, along with the timeshifts for MTV and Comedy Central Extra.

Regional channelsEdit


A pan-European version of the channel. The channel consisted of non-stop music videos 24-hours a day. The channel ceased broadcasting in June 2021. The channel is registered with the broadcasting regulator RRTV in the Czech Republic.[2] This channel is available in Austria, Croatia, Denmark, Finland, Germany, Hungary, Israel, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Slovenia, Spain, Sweden, Switzerland and South Africa. Previously, MTV Music UK was made available across Europe.


MTV Music Ireland launched on 15 October 2013. It was simultaneous broadcast of the UK version with Irish entertainment updates and local advertising/sponsorship[3][4] MTV Music Ireland ceased broadcasting from 31 May 2019 and the channel was replaced with the UK version.[5]


MTV Music channel launched in Italy on 1 March 2011,[6] replacing MTV Plus.

Australia and New ZealandEdit

On 3 December 2013 VIMN launched the channel in Australia replacing MTV Hits.[7] On 1 December 2015, MTV Music launched in New Zealand on Sky Television, replacing both MTV Hits & MTV Classic.[8] Closed on 1 July 2020 and replaced by MTV Hits Australia & New Zealand.


MTV Music launched in Poland on 17 October 2017,[9] replacing VIVA Poland after 17 years broadcasting this channel. MTV Music was closed in Poland at 3 March 2020 and replaced by MTV Music 24.


External linksEdit


  1. ^ "MTV to launch new flagship music channel". Beehive City. 19 January 2011. Retrieved 27 April 2013.
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  3. ^!story/Home/Media+And+Marketing/Irish+ad+space+to+be+offered+on+Nick+Jr+2%2C+MTV+Music/id/19410615-5218-5239-bf8d-7accb3042549
  4. ^[permanent dead link]
  5. ^
  6. ^ "Le note 7 giorni su 7: nasce Mtv Music" (in Italian). Corriere della Sera. 1 March 2011. Retrieved 27 April 2013.
  7. ^
  8. ^ Sky TV (4 November 2015). "New channel alert! MTV NZ is mixing it up with the world's greatest music from the 90s to today - MTV Music launches 1 December on channel 022". Facebook. Retrieved 22 November 2015.
  9. ^ "Viva Polska zmieni się w MTV Music" (in Polish). Viva Polska. 7 August 2017. Retrieved 7 August 2017.
  10. ^ @MTVMusicUK (29 August 2021). "It's time to find out the Top 20 results of #MTVHottest Superstar 2021 today at 11am on MTV Music !! 🔥🔥🔥" (Tweet) – via Twitter.