Last Ounce of Courage
Last Ounce of Courage is a 2012 American Christian Christmas drama film directed by Darrel Campbell and Kevin McAfee and starring Marshall R. Teague, Jennifer O'Neill, and Fred Williamson. It centers on the struggle of Bob Revere, a man dealing with what he feels is his freedom of religion under attack by the government of his community and an ACLU-like group.
|Last Ounce of Courage|
|Directed by||Darrel Campbell|
|Screenplay by||Darrel Campbell|
|Produced by||Kevin McAfee|
|Starring||Marshall R. Teague|
|Edited by||Miles Hanon|
|Distributed by||Rocky Mountain Pictures|
After the death of his son Thomas, Mayor Bob Revere (Teague) has to deal with politicians removing Christmas and starts a controversial protest.
- Marshall R. Teague as Bob Revere
- Fred Williamson as Warren Hammerschmidt
- Jennifer O'Neill as Dottie Revere
- Hunter Gomez as Christian Revere
- Jenna Boyd as Maddie Rogers
- Nikki Novak as Kari Revere
- Rusty Joiner as Greg Rogers
- Benjy Gaither as Ernie
- Austin Marks as Thomas Revere
- Bill O'Reilly as Himself
Last Ounce of Courage was released on September 14, 2012 at 1,407 locations in the United States and grossed $1.59 million in its opening weekend, ranking 15th at the box office. Box Office Mojo reported that unlike most Christian films that depend on word of mouth, commercials were run for Last Ounce of Courage. The website said this indicated that the opening was "probably a pretty serious financial disappointment". As of September 23, the film has grossed an estimated $3,329,674.
Last Ounce of Courage was universally panned by film critics. Rotten Tomatoes reports a 0% approval rating based on 16 reviews, with an average score of 2.49/10. At Metacritic, which assigns a weighted average rating out of 100 to reviews from mainstream critics, the film has received an average score of 11 based on 5 reviews. As The Washington Post puts it, "Its effectiveness depends entirely on the degree to which you already believe its talking points..” Actor and activist Chuck Norris said of the film, "It was an easy choice to endorse this film because its message is consistent with my life principles and core values.”
Michael O'Sullivan of The Washington Post said it was "preaching to the choir". Robert Abele of the Los Angeles Times said of the film, "The patriot-packaged "Last Ounce of Courage" has been made with the conviction of true zealots, but also the competence of amateurs." In contrast, Movieguide, a conservative Christian film review site, says of the film, "Last Ounce of Courage ends on several positive notes that make it recommended viewing for everyone."
Last Ounce of Courage was the subject of a 2014 class action lawsuit. The lawsuit alleges that the film's marketing team conducted a massive robocall advertising campaign, which was alleged to be in violation of the Telephone Consumer Protection Act. In 2017, a federal judge awarded $32.4 million to the plaintiffs.
- "Last Ounce of Courage (2012)". Box Office Mojo. Retrieved November 18, 2012.
- Subers, Ray (September 16, 2012). "Weekend Report: 'Resident Evil 5,' 'Nemo 3D' Lead Another Slow Weekend". Box Office Mojo.
- "Last Ounce of Courage Reviews". Metacritic. Retrieved September 27, 2012.
- "Last Ounce of Courage (2012)". Rotten Tomatoes. Retrieved January 24, 2020.
- "Preaching to the aggrieved choir". The Washington Post. Archived from the original on 2012-09-16. Retrieved 2012-09-23.
- "Chuck Norris endorses 'Last Ounce of Courage,' powerful new film about patriots, religious freedom". Fox News. September 7, 2012. Retrieved 2012-09-23.
- Abele, Robert (September 13, 2012). "Last Ounce of Courage is weighed down by zealotry". The Los Angeles Times. Retrieved 2012-09-21.
- ""Last Ounce of Courage" Christian Movie Review". MovieGuide. Retrieved 2012-09-24.
- Collins, Gideon Resnick|Ben (2017-06-25). "Four Million People Can Sue for Mike Huckabee's Christmas Movie Robocall". Retrieved 2019-12-22.
- Patrick, Robert. "St. Louis judge awards $32.4 million in Mike Huckabee-voiced robocall lawsuit". stltoday.com. Retrieved 2019-12-22.