Happy Shopper

Happy Shopper is a British brand of independent convenience products and wholesale foods and goods. The brand was originally owned by cash and carry company Nurdin and Peacock, who were subsequently acquired by Booker Group in November 1996.

The Happy Shopper, at the Cramner Bank Shops, on the Black Moor Estate in Moor Allerton, Leeds
The original Happy Shopper logo

The name was also used broadly for a convenience store franchise between 1971 and 1998, but as of 2020, very few stores still operate under the Happy Shopper banner. Most Happy Shopper stores rebranded under the Premier Stores brand during the 2000s, another name also controlled by Booker Group.

Some Happy Shopper stores do still exist however, primarily in the East Midlands (Nottingham, Derby, Ilkeston) and in the South East, predominantly in suburban estates.

Happy Shopper convenience products are distributed to independent convenience stores, off licences and discount stores, as well as cash and carry companies. Products include groceries, frozen foods, carbonated drinks, prepackaged/dried foods and confectionery, and are classed as part of Premier's own brand range.

The original brand's logo was a smiling face with blonde hair. This logo was controversially dropped from the Happy Shopper products and packaging in 2000, as part of a redesign by Partners In Communication, a design consultant company.[1]


  1. "Happy Shopper Brand Redesign". Partners In Communication. 12 May 2009. Archived from the original on 14 January 2010. Retrieved 12 May 2009.

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