CBA (food retail)

CBA is a Hungarian supermarket chain with almost 5,200 stores. It operates in Bulgaria, Lithuania, Czech Republic, Croatia, Hungary, Poland, Romania, Serbia and Slovakia.[1]

CBA Kereskedelmi Kft.
TypePrivate
Founded1992
HeadquartersAlsónémedi, Hungary
Key people
Founder/president: László Baldauf
CEO: Dr. Zsolt Jasku
ProductsGrocery, general merchandise
Number of employees
30,000
Websitecba.hu
Countries with CBA stores
Figrad CBA store in the town center of Crvenka, Serbia

There were 134 stores in Bulgaria in February 2018.

Most CBA stores have grill bars, bakeries, butcher's and wine shops. A discount store is also available (BA Cent) and a hypermarket (Príma).

HistoryEdit

In 1992, CBA was formed of 17 grocery stores from 10 private owners in Budapest. Stores elsewhere in the country were only opened years later. In 1998, 80% of stores outside Budapest were CBA stores. Because of difficulties with delivering, CBA opened regional headquarters. In 2005, CBA opened its first logistic center in Alsónémedi. From that year, CBA became a franchise system.

Kasszás Erzsi and IcukaEdit

During 2017, CBA released a commercial in Hungary featuring Kasszás Erzsi (Cashier Erzsi) (played by Andrea Balázs), a woman who works as a cashier. In the commercial, Erzsi sang about working in CBA. She appeared in every commercial until 2018 and became so famous that CBA made a tour with her around the country. Fans could meet Erzsi in selected CBA stores. In 2018, Erzsi was replaced by Icuka, a shop manager (Szilvia Bach) who sings in rap.

ReferencesEdit

  1. ^ "CBA's web page". Archived from the original on 11 September 2013. Retrieved 19 February 2013.

External linksEdit