Boomerang (Asian TV channel)

Boomerang is a pan-Asian cable and satellite television channel owned by AT&T's WarnerMedia under its International division. Like the original US version, this localization first began as a programming block on Cartoon Network (from 2001 to 2005), before becoming its own channel (in September 2005).

Boomerang
Boomerang 2014 logo.svg
Broadcast areaAsia
Programming
Language(s)English
Indonesian
Malay
Mandarin
Thai
Vietnamese
Picture format1080i (HDTV)
(HD feed downscaled to letterboxed 480i for SDTVs)
Ownership
OwnerWarnerMedia International
Sister channelsWarner TV
Cinemax
HBO Asia
Cartoon Network (Southeast Asia)
Cartoon Network (Philippines)
CNN International
HLN
Oh!K (Singapore, Malaysia, Brunei, Philippines, and Thailand only)
History
LaunchedSeptember 1, 2005; 16 years ago (2005-09-01) (original)
January 1, 2015; 6 years ago (2015-01-01) (relaunch)
ReplacedCartoonito (relaunch)
Disney Channel (Astro)
ClosedDecember 1, 2012; 8 years ago (2012-12-01) (original)
Replaced byToonami (original)
Links
Websitewww.boomerang.asia
Availability
Satellite
Astro
(Malaysia)
Channel 619 (HD)
TransVision (Indonesia)Channel 215 (HD/VOD, ENG)
IPTV
Unifi TVChannel 555 (HD)
Singtel TVChannel 228 (HD/VOD, English & Malay & Mandarin)

In December 2012, the channel was shut down and replaced with an pan-Asian feed of Toonami. Eventually, the channel was relaunched on January 1, 2015 as part of Boomerang's 2014-15 global rebranding effort, replacing the pan-Asian feed of Cartoonito.[1]

As of 15 December 2020, Boomerang and Nick Jr. is currently available on Astro, Malaysian satellite TV provider replacing Disney Channel and Disney Junior which ceased transmission on 1 January 2021.[2]

ProgrammingEdit

AvailabilityEdit

MalaysiaEdit

In Malaysia, Boomerang broadcasts via Astro & Unifi TV plus local advertisements from the service provider.

PhilippinesEdit

In the Philippines, Boomerang broadcasts as channel and also had a block on TV5 kids that ran from September 2015-October 2017 the channel is in Filipino.

ThailandEdit

In Thailand, Boomerang has a localized channel in Thai language that begin broadcasting since August 14, 2013. Boomerang Asia's original feed was broadcast in Thailand before the channel closed in December 2012. Boomerang Thailand can be viewed via TrueVisions. Boomerang Thailand is also the only Boomerang channel in the world which hasn’t changed its logo & still uses the 2012 EMEA rebrand.

VietnamEdit

In Vietnam, Boomerang Asia broadcasts in Vietnamese and localized Vietnamese commercials, Boomerang Vietnam also has an Official Youtube channel like the Thai feed.

TaiwanEdit

In Taiwan, Boomerang has broadcast since November 2016 and is in Taiwanese Mandarin.

IndiaEdit

In India, Boomerang was able to be viewed via DishTV India the Indian feed ceased broadcasting on March 2, 2009 along with Turner Classic Movies.

Boomerang on TV5 KidsEdit

A weekday afternoon, Boomerang-themed block ran on TV5 Kids from September 2015 and September 2017. Its programming came straight from the Southeast Asian feed (with a few from the Boomerang channel in Australia and New Zealand), such as The Looney Tunes Show, Rat-A-Tat, Inspector Gadget, and Mr. Bean: The Animated Series.

Since October 2017, the Boomerang block on TV5 Network Philippines was dropped out due to preparing for the collaboration with the U.S.-based sports channel, ESPN; which is formerly in the Philippines since December 2017 (during the 2016-2017 PBA Governor's Cup Finals). It is called "ESPN5" (formerly "Sports5") until March 8, 2020 was rebranded as One Sports.

Former programming blocksEdit

BoomeractionEdit

Boomeraction was a block which, as its name suggests, consisted of classic action-oriented shows such as Jonny Quest, Birdman and the Galaxy Trio, Sealab 2020 and among others. The block aired weekdays at 5:00 PM.

Boom! Boom! Boom!Edit

Boom! Boom! Boom! was an unstoppable weekend block with no commercial interruptions, featuring all-time toon favorites.

Tiny TVEdit

Tiny TV began airing on March 1, 2010, and was shown each weekday from 9:00 AM to 2:00 PM. Previously, the block aired younger-skewing versions of classic Warner Bros. and Hanna-Barbera cartoons (such as The Flintstone Kids, Baby Looney Tunes, Tom & Jerry Kids, and A Pup Named Scooby-Doo), but eventually introduced other acquired toddler-themed cartoons like Postman Pat and Care Bears: Adventures in Care-a-lot.

Boomerang TheatreEdit

Boomerang Theatre is Boomerang's movie block, and is currently airing in the U.S.

BoomysteriesEdit

Boomysteries is a mystery-themed late night block on weekends at 11:00 PM which features the strangest but mysterious toon stories ever.

BoomeracersEdit

Boomeracers was a car-racing-themed programming block that aired weekdays at 1:30 PM.

The ZooEdit

The Zoo is an animal-themed programming block that aired weekdays at 9:00 to 11:00 AM. As with Boomeracers, The Zoo was a spinoff of the Boomerang block of the same name, and has aired in the United Kingdom as well.

The Big BucketEdit

The Big Bucket was Boomerang's marathon block. Started in June 2006, The Big Bucket featured a three-hour marathon of Boomerang's Character of the month.

Free ClassicEdit

Free Classic was Boomerang's cartoon classic block. Started in July 2007, Free Classic featured a five-hour cartoon classic of Boomerang's Character of the month.

Logo HistoryEdit

ReferencesEdit

  1. ^ "Boomerang Bounces Back to Asia".
  2. ^ "Astro perkenal dua saluran baharu bagi pek hiburan kanak-kanak | Astro Awani" (in Malay). Astro Awani. 11 December 2020.