Boing (Italian TV channel)

Boing is an Italian free-to-air television channel marketed at children and teenagers, produced by Boing S.p.A., a joint venture of Fininvest's Mediaset (through its RTI subsidiary) and AT&T's WarnerMedia (through its International division).[1][2] It is available on digital terrestrial television and free-to-air satellite provider Tivùsat.

Broadcast areaItaly
Slogan"TV Libera Tutti" until 2016

Insieme è meglio until 2018

No current slogan
Picture format576i (SDTV)
Timeshift serviceBoing Plus
OwnerBoing S.p.A.
(Mediaset, 51%; WarnerMedia International, 49%)
Sister channelsWarnerMedia
CNN International
Cartoon Network
Canale 5
Rete 4
Mediaset Extra
LaunchedNovember 20, 2004 (November 20, 2004)
ReplacedPop (Boing Plus)
Digital terrestrial televisionChannel 40
Channel 45 (Boing Plus)
UPC SwitzerlandChannel 70 (Plus) / 71 (Ticino)
Channel 570 (Plus) / 571
TivùsatChannel 40
Sunrise (Switzerland)Channel 174
FL1 (Liechtenstein)Channel 138


The channel launched on 20 November 2004 at 8:00pm, after replacing VJ TV some months prior with a sign that said Boing, in arrivo. (Boing, coming soon.)

In 2005, an advertising campaign on Italia1 began, with a mini series called BoyBoing and later that year with promo gags by Mr. Lui, however they were removed in 2008 due to numerous critics.

In 2006 the channel rebranded to a new transparent screenbug and logo in promos to follow the brand identity of Mediaset's other channels and with a new graphics package, introducing Animadz of which most of the Animadz lasted until August 2020.

In 2010 the channel had a minor gradual rebrand first introduced in the bumpers, with the logo becoming white and red.

From 2009, only in Southern Italy, the channel got a +1 timeshift channel along with Canale5 +1, Italia1 +1 and Rete4+1, however they were all removed in 2012 due to declining ratings.

With the birth of Cartoonito in 2011, the channel increasaed its demographic moving to 7-16 year olds with all preschool programs and blocks moving to Cartoonito's schedule.

From August 27th 2012 the channel began airing newer shows and movies in stretched 16:9, in 2016 along with the new rebrand the channel became full 16:9 and in 2018 older shows and movies began airing in letterboxed 16:9 too.

Boing rebranded to a new graphics package along with its Spanish and French versions developed by Lumbre on 7 March 2016 teased from the week prior. Most of the Animadz remained with a new look, however many were removed.[3]

On 11 July 2019, another channel, Boing Plus, was launched, replacing Pop. This channel is a 1-hour timeshift feed of both Boing and Cartoonito, with Cartoonito's programming being shown from 4:00am–1:00pm and Boing's programming for the rest of the day.[4]

On August 31st 2020, Boing rebranded again to a new graphics package by Art&Graft, with only 2 Animadz remaining.[5]

See also


  1. Feiner, Lauren (March 4, 2019). "WarnerMedia reorganizes its leadership team after AT&T acquisition". CNBC. Retrieved March 4, 2019.
  2. "Mediaset Group - Corporate - Free channels". Retrieved 2018-12-09.
  3. "Boing Italy Rebrands Monday 7th March". RegularCapital: Cartoon Network International News. Retrieved 3 September 2016.
  5. "Boing, via al rebrand del canale con un nuovo look & feel - Digital-News". (in Italian). 2020-09-01. Retrieved 2021-03-17.

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