Boing (Italian TV channel)
Boing is an Italian free-to-air television channel marketed at children and teenagers, produced by Boing S.p.A., a joint venture of Fininvest's Mediaset (through its RTI subsidiary) and AT&T's WarnerMedia (through its International division). It is available on digital terrestrial television and free-to-air satellite provider Tivùsat.
|Slogan||"TV Libera Tutti" until 2016
Insieme è meglio until 2018No current slogan
|Picture format||576i (SDTV)|
|Timeshift service||Boing Plus|
(Mediaset, 51%; WarnerMedia International, 49%)
|Launched||November 20, 2004|
|Replaced||Pop (Boing Plus)|
|Digital terrestrial television||Channel 40|
Channel 45 (Boing Plus)
|UPC Switzerland||Channel 70 (Plus) / 71 (Ticino)|
Channel 570 (Plus) / 571
|Sunrise (Switzerland)||Channel 174|
|FL1 (Liechtenstein)||Channel 138|
The channel launched on 20 November 2004 at 8:00pm, after replacing VJ TV some months prior with a sign that said Boing, in arrivo. (Boing, coming soon.)
In 2006 the channel rebranded to a new transparent screenbug and logo in promos to follow the brand identity of Mediaset's other channels and with a new graphics package, introducing Animadz of which most of the Animadz lasted until August 2020.
In 2010 the channel had a minor gradual rebrand first introduced in the bumpers, with the logo becoming white and red.
From August 27th 2012 the channel began airing newer shows and movies in stretched 16:9, in 2016 along with the new rebrand the channel became full 16:9 and in 2018 older shows and movies began airing in letterboxed 16:9 too.
Boing rebranded to a new graphics package along with its Spanish and French versions developed by Lumbre on 7 March 2016 teased from the week prior. Most of the Animadz remained with a new look, however many were removed.
On 11 July 2019, another channel, Boing Plus, was launched, replacing Pop. This channel is a 1-hour timeshift feed of both Boing and Cartoonito, with Cartoonito's programming being shown from 4:00am–1:00pm and Boing's programming for the rest of the day.
On August 31st 2020, Boing rebranded again to a new graphics package by Art&Graft, with only 2 Animadz remaining.
- Feiner, Lauren (March 4, 2019). "WarnerMedia reorganizes its leadership team after AT&T acquisition". CNBC. Retrieved March 4, 2019.
- "Mediaset Group - Corporate - Free channels". www.mediaset.it. Retrieved 2018-12-09.
- "Boing Italy Rebrands Monday 7th March". RegularCapital: Cartoon Network International News. Retrieved 3 September 2016.
- "Boing, via al rebrand del canale con un nuovo look & feel - Digital-News". Digital-News.it (in Italian). 2020-09-01. Retrieved 2021-03-17.
- Official site (in Italian)