Boing (Italian TV channel)

Boing is an Italian free-to-air television channel marketed at children and teenagers, produced by Boing S.p.A., a joint venture of Fininvest's Mediaset (through its RTI subsidiary) and AT&T's WarnerMedia (through its International division).[1][2] It is available on digital terrestrial television and free-to-air satellite provider Tivùsat.

Boing
CountryItaly
Broadcast areaItaly
Slogan"TV Libera Tutti" until 2016

Insieme è meglio until 2018

No current slogan
Programming
Language(s)Italian
Picture format576i (SDTV)
Timeshift serviceBoing Plus
Ownership
OwnerBoing S.p.A.
(Mediaset, 51%; WarnerMedia International, 49%)
Sister channelsWarnerMedia
CNN International
Cartoon Network
Boomerang
Mediaset
Cartoonito
Canale 5
Rete 4
Italia1
La5
Mediaset Extra
History
LaunchedNovember 20, 2004 (November 20, 2004)
ReplacedPop (Boing Plus)
Links
WebsiteBoing
Availability
Terrestrial
Digital terrestrial televisionChannel 40
Channel 45 (Boing Plus)
Cable
UPC SwitzerlandChannel 70 (Plus) / 71 (Ticino)
Channel 570 (Plus) / 571
Satellite
TivùsatChannel 40
IPTV
Sunrise (Switzerland)Channel 174
FL1 (Liechtenstein)Channel 138

History

The channel launched on 20 November 2004 at 8:00pm, after replacing VJ TV some months prior with a sign that said Boing, in arrivo. (Boing, coming soon.)


In 2005, an advertising campaign on Italia1 began, with a mini series called BoyBoing and later that year with promo gags by Mr. Lui, however they were removed in 2008 due to numerous critics.


In 2006 the channel rebranded to a new transparent screenbug and logo in promos to follow the brand identity of Mediaset's other channels and with a new graphics package, introducing Animadz of which most of the Animadz lasted until August 2020.


In 2010 the channel had a minor gradual rebrand first introduced in the bumpers, with the logo becoming white and red.


From 2009, only in Southern Italy, the channel got a +1 timeshift channel along with Canale5 +1, Italia1 +1 and Rete4+1, however they were all removed in 2012 due to declining ratings.


With the birth of Cartoonito in 2011, the channel increasaed its demographic moving to 7-16 year olds with all preschool programs and blocks moving to Cartoonito's schedule.


From August 27th 2012 the channel began airing newer shows and movies in stretched 16:9, in 2016 along with the new rebrand the channel became full 16:9 and in 2018 older shows and movies began airing in letterboxed 16:9 too.


Boing rebranded to a new graphics package along with its Spanish and French versions developed by Lumbre on 7 March 2016 teased from the week prior. Most of the Animadz remained with a new look, however many were removed.[3]

On 11 July 2019, another channel, Boing Plus, was launched, replacing Pop. This channel is a 1-hour timeshift feed of both Boing and Cartoonito, with Cartoonito's programming being shown from 4:00am–1:00pm and Boing's programming for the rest of the day.[4]

On August 31st 2020, Boing rebranded again to a new graphics package by Art&Graft, with only 2 Animadz remaining.[5]

See also

References

  1. Feiner, Lauren (March 4, 2019). "WarnerMedia reorganizes its leadership team after AT&T acquisition". CNBC. Retrieved March 4, 2019.
  2. "Mediaset Group - Corporate - Free channels". www.mediaset.it. Retrieved 2018-12-09.
  3. "Boing Italy Rebrands Monday 7th March". RegularCapital: Cartoon Network International News. Retrieved 3 September 2016.
  4. https://www.ilsole24ore.com/art/la-jv-turner-mediaset-sbarca-canale-45-digitale-terrestre-ACoLywX
  5. "Boing, via al rebrand del canale con un nuovo look & feel - Digital-News". Digital-News.it (in Italian). 2020-09-01. Retrieved 2021-03-17.


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